With the aim of attracting extra visitors to the shopping centre and increasing the liveliness, the "Playing with Castles" campaign was launched. Pupils from seven Eindhoven primary schools were challenged to decorate cardboard castles according to their own insight and creativity. The results were displayed in the mall, where visitors could vote for their favourite design. On 3 July, a festive gathering took place where the winning schools were announced and received a cheque from councillor Stijn Steenbakkers.
On the same afternoon, councillor Stijn Steenbakkers, an Eindhoven graffiti artist and some pupils made the first steps towards a large graffiti artwork that will decorate the outside of the sauna complex. Also in this initiative, input was asked from pupils of primary schools in the area. In cooperation with Eindhoven urban culture platform EMOVES, a competition was launched, where primary school pupils could provide their own ideas and inspiration for the final artwork. The artwork will be 'unveiled' on 14 July, where some pupils will apply the final piece of the artwork together with the artist.
Mosaic World acquired both Kastelenplein and the adjacent sauna complex last autumn. Together with property developer FiMek estate, plans are being made to revitalise the shopping centre and its immediate surroundings, including the realisation of at least 800 new homes. Although the redevelopment will take several more years, Mosaic World and FiMek estate, together with the municipality of Eindhoven, are already taking steps to improve the appearance of the shopping centre and keep it a pleasant and safe place to stay and meet.